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Mixcloud launches Select

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Mixcloud, the audio streaming platform has launched Mixcloud Select, a pioneering fan-to-creator subscription service that brings listeners closer to the creators they love.

Mixcloud Select allows creators to set their own price, starting at 2.99 per month in local currencies ($/£/€).  Listeners can subscribe to a Select creator’s channel to directly support them, and the music played in the shows they upload.  Once subscribed, they can enjoy an enhanced listening experience that includes downloading shows to listen offline and viewing upfront tracklists.

Creators receive a share of profits from their subscriptions, while the artists, labels and publishers played in their shows receive royalty revenue. Mixcloud’s proprietary content ID system identifies individual tracks and underlying rights holders, solving the major challenge of ensuring everyone involved in creating a piece of music is paid fairly.

“Mixcloud Select is our pioneering move toward building a fair and sustainable ecosystem that works for audio creators, artists and listeners. We want to enable fans to get closer to the culture and communities they care about while ensuring that everyone involved in the creative process is recognized and rewarded accordingly,” said Nico Perez, Co-Founder at Mixcloud.

For more information on Mixcloud Select, visit www.mixcloud.com/select

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Grahame Farmer

Grahame Farmer’s love affair with electronic music goes back to the mid-90s when he first began to venture into the UK’s beloved rave culture, finding himself interlaced with some of the country’s most seminal club spaces. A trip to dance music’s anointed holy ground of Ibiza in 1997 then cemented his sense of purpose and laid the foundations for what was to come over the next few decades of his marriage to the music industry.

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