Mixcloud announce Go Live From Your Browser
Mixcloud has recently rolled out the option for creators to go live directly from their browser.
They are calling this feature “Mixcloud Studio”. It’s in its beta stage now, which means there will be a few bugs (please let them know when you find them so they can squash them!) But in the future, they will build Studio into a powerful one-stop shop for any DJ, producer, or musician that wants to live-stream.
Pro members can try this feature now by going to www.mixcloud.com/live/new on a desktop device.
They said about the move “For many of you, this might seem like a strange feature to release. After all, broadcasting software like OBS or Streamlabs is the choice for most streamers. The live streaming ecosystem from YouTube to Twitch to Facebook is built on stream keys and Real-Time Messaging Protocol (commonly shortened to ‘RTMP’), which—while clunky—works perfectly well. So if everyone else is zigging, why is Mixcloud zagging?”
They continued “There are two very good reasons to add this feature.
Firstly, to simplify live streaming. And secondly, to improve it.
Using Mixcloud has historically been complex for creators, and—until now—live streaming has been no different. Using Mixcloud has required creators to master a combination of software and hardware before they touch Mixcloud’s interface. There are many things that can (and do) go wrong along the way, from sound levels to internet speeds. So, when we have an opportunity to make it easier for creators to use Mixcloud, we should take it.
But this is only the first step.
The exciting part of this feature is the possibilities that it unlocks for the future. While OBS and Streamlabs are reputable and reliable, they severely limit what we can build with live streaming. So by adding a ‘go live from browser’ alternative that Mixcloud owns, we can build new and exciting things in the future. The studio uses a different streaming technology called Web Real-Time Connection (or ‘WebRTC’ for short), which is what Google Meet and Clubhouse use. WebRTC has a near-instantaneous stream that will allow us to experiment with interesting initiatives around overlays, creator-to-creator collaboration, and creator-to-fan interaction.
Ultimately our goal is to build the best product for live-streaming music. This means building a platform that is easy to use and join, that sounds and looks great, that manages copyright on your behalf, and that has engagement features baked in.
We’re under no illusions that there is still a tonne of work to do. We hear you when you give us feedback on Mixcloud LIVE. And with Studio, we’re taking a big step into an exciting future.”
Another big move from Mixcloud for a great streaming platform, check out more info on Mixcloud Live here