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Avision Chats How to Get Signed & Music Production

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New school techno pioneer Avision released his debut album ‘In My Mind’ on Ellum Audio.

Avision grew up around the rich club culture of New York City and is now part of a new wave of artists defining the contemporary techno landscape. In just a couple of years, the American has become an absolute mainstay on labels like Drumcode, Machine, and We Are The Brave.

His hard-hitting productions have found their way into the record bags of tastemakers like Adam Beyer, Maceo Plex and Chris Liebing. At the same time, he has been featured everywhere, from The Brooklyn Mirage and Time Warp in New York to festivals like Elrow, The BPM Festival, Electric Daisy Carnival and Dockyards. Now he offers up ‘In My Mind’, a widescreen artistic statement across 13 immersive tracks.

I chatted to him on Twitch in an in-depth interview about the album, his biggest influences as an artist, growing up in New York, techno music, sampling as a producer, his passions around baseball and we listened to loads of the album and chatted about how the tracks were produced.

0:45 Introduction – How’s life?
1:40 Album Chat & Emotions From Dropping the Album.
7:34 Growing Up In New York
9:29 When Did You Get Into Electronic Music
12:02 When Did You Gravitate to Techno
17:05 Who Was Your Biggest Influence
19:28 Advice for Getting in Touch with the Bigger Record Labels
22:00 First Single Of The Album ‘Contrast’ Chat & Listen
25:45 Working with Robert Owens & Playing the Track Robert Features on
31:00 What Do You Think Of The OG Melodic Techno These Days?
33:06 Chat & Listen To the Lead Track ‘In My Mind’ off the Album
39:18 Chat About the Album Interlude & Guess Where The Samples Came From?
45:25 Chat About ‘Ill Take You’ with Xander, How They Met & Listen
50:00 Chat About & Listen to ‘Your Soul’
53:09 Other Passion Being Baseball
54:05 Chat About the Track ‘Lost Symmetry’ & Pandemic
56:05 What’s Your Production Process & Gear
60:15 Play the Track ‘Lost Symmetry’
61:00 What’s Coming Up For You Next?

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Grahame Farmer

Grahame Farmer’s love affair with electronic music goes back to the mid-90s when he first began to venture into the UK’s beloved rave culture, finding himself interlaced with some of the country’s most seminal club spaces. A trip to dance music’s anointed holy ground of Ibiza in 1997 then cemented his sense of purpose and laid the foundations for what was to come over the next few decades of his marriage to the music industry.

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