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Shure launches consumer friendly microphone ‘Motiv MV88’

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Legendary audio brand Shure launches the new MOTIV MV88 iOS Digital Stereo Condenser Microphone, a new plug-and-play microphone suited for individuals looking to capture high-quality audio for vocal/acoustic recording, podcasts, YouTube videos, field recording, and more.

The easy to use Motiv MV88 connects directly to any Apple iPhone, iPod, or iPad equipped with a Lightning connector to capture high-quality field recordings on the go and uses the Company’s newest iOS app, ShurePlus™ MOTIV Mobile Recording App. The user can choose between different recording modes including speech, singing, flat, acoustic instrument, and loud— set audio parameters behind the scenes, which then all records in record studio quality sound at 24-bit/48 kHz for clear audio in virtually any environment.

“MOTIV tips its hat to the look and feel of Shure legendary products while offering the latest in modern technology and connectivity,” said Matt Engstrom, Category Director for Wired Products at Shure. “We created MOTIV products to be an easy way for anyone to record high-quality sound directly onto many mobile and USB devices. With high-quality microphones and advanced DSP, they are great sounding and flexible products that live up to the quality standards for which Shure is known.”

For more information, please visit www.shure.com/motiv

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Grahame Farmer

Grahame Farmer’s love affair with electronic music goes back to the mid-90s when he first began to venture into the UK’s beloved rave culture, finding himself interlaced with some of the country’s most seminal club spaces. A trip to dance music’s anointed holy ground of Ibiza in 1997 then cemented his sense of purpose and laid the foundations for what was to come over the next few decades of his marriage to the music industry.

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