LOCALLY-based independent drinks manufacturer Halewood International are to be the title sponsor this year of Europe’s largest free music festival – Liverpool International Music Festival (LIMF).
Halewood International’s involvement in LIMF follows its sponsorship of the Grand National with its vast international audience. The company wanted to be involved in a city-based event which has a wide and diverse appeal.
LIMF-Summer Jam – organised by Culture Liverpool – takes place at Sefton Park over the August Bank Holiday from 29-31 August and features headliners such as Basement Jaxx, Labrinth, Katy B, Naughty Boy, Laura Mvula and more with the free music event attracting tens of thousands of people.
As a global brand, available in over 25 countries, Red Square Vodka adds a significant new dimension to Liverpool International Music Festival. Liverpool International Music Festival is a must for all music fans with a programme that is experimental but attainable, celebrating music and culture in Liverpool, in the UK and internationally.
Joe Anderson, Mayor of Liverpool commented on the sponsorship:
“We are delighted to be working with the team at Halewood International who will be providing a great deal of support for LIMF 2015. Halewood International are a respected local company who were very keen to be involved in the music festival and it’s brilliant that the private sector see and understand the benefit that free events like this bring to residents and to the local economy. With support like this from Halewood we will be able to take the festival to the next level and ensure Liverpool’s global reputation for free outdoor and accessible events grows.”
Peter Eaton Snr., Deputy Chairman of Halewood International commented on the sponsorship:
“Halewood International are very pleased and excited about this new partnership with Liverpool International Music Festival. It’s a fantastic music event and as a local business is something we’re proud to be involved in. The partnership presents a perfect opportunity to kick off the new campaign for our Red Square Vodka brand and gives the people of Liverpool a fantastic experience whilst witnessing spectacular performances from globally renowned acts. We are looking forward to working closely with the team at LIMF and being part of a unique and fun experience for the music fans visiting this year’s event.”