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elrow announces Snowrow Festival in Grandvalira Andorra 2023


Party starters elrow, have announced their very first snow festival ‘Snowrow’ coming in Grandvalira, Andorra in 2023.

For the first time in history, the most important global immersive brand in the world comes to Andorra. One of the most important global electronics brands, which has created unique experiences in more than 40 countries, makes its debut at Grandvalira for the first time with a four-day festival.

An experience never lived before in Europe; a four-day project of music and sports in the heart of Andorran nature, the result of the union between Grandvalira and elrow, with the idea of ​​offering both young people and families entertainment in its purest form in the most magical and idyllic of settings. Snowrow will start on March 30 and end on April 2 and the place chosen for this meeting of rowers, music lovers and athletes, in the Grau Roig and Pas de la Casa sectors of the Grandvalira station.

This adventure has a program full of interesting proposals for the little ones, young people, parents and friends to enjoy. Each day will begin with a diversity of activities from morning to afternoon; some of them free and others for a fee, held on the slopes and in an exclusive festival location for 8,000 people. 

“We are extremely motivated and delighted with this new project that we are launching as a novelty for 2023 for all audiences.” “We had been looking for the perfect place to carry out this new format for some time and thanks to Andorra, Grandvalira and the Viladomat family we are happy to announce our first great adventure in the snow, a festival format that mixes activities for families, children, young people and adults to offer something never seen before in the snow”, comment Juan and Cruz Arnau, founders of elrow 

A complete experience that will take place in different areas of Grau Roig and Pas de la Casa and where you can find an authentic elrow festival for 8,000 people full of immersive shows, activations, pop-ups, games, competitions for children, parents and adults, companies street theater, children’s areas, youth areas, spaces for the whole family and for “adults only”. Secret parties and apreski parties with djs and national and international artists. In short, 4 days of music and fun guaranteed for everyone who passes through Snowrow.   

“We never stop innovating, creating and thinking about new products and Snowrow was a dream that thanks to Grandvalira and their trust we will be able to realize this coming March. The idea is that young families with children come to spend four days with us and have everything types of activities to enjoy in the snow and also offer our regular customers a new adventure with a completely different festival”,

add the Arnaus. 

For more info www.snowrowfestival.com

Grahame Farmer

Grahame Farmer’s love affair with electronic music goes back to the mid-90s when he first began to venture into the UK’s beloved rave culture, finding himself interlaced with some of the country’s most seminal club spaces. A trip to dance music’s anointed holy ground of Ibiza in 1997 then cemented his sense of purpose and laid the foundations for what was to come over the next few decades of his marriage to the music industry.

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