Spotify Launches New Playlist Consideration Feature for Artists, Labels
Spotify is making it easier for artists and labels to put forward new music for their playlist consideration.
The streaming giant finally opened up and has made it now possible for every artist to simply submit their music to playlists owned by Spotify itself with your fan insights account!
They said “Everyone, whether you’re an artist, label, manager or part of an artist’s team, can try out this feature. Simply log into your Spotify for Artists account or, if you work at a label, head over to Spotify Analytics. There, you’ll have the option of selecting one unreleased song for playlist consideration and submitting it to our team.”
Editors will be searching through submissions based on the information you share to find unreleased music to consider for their playlists. The song and all the info you add about it will also impact our personalized recommendations. For example, as long as you tag and submit your track seven days in advance, the song you select will automatically appear in every one of your followers’ Release Radar playlists.
A Spotify spokesperson says the new product is just the first step in a process to connect music with the right people. “The number one question we get from labels, artists and their teams is: who do I speak to get on UK House Music, Techno Bunker, Housewerk or other Spotify playlists?,” said Nick Holmsten, Vice President of Content & Global Head of Shows & Editorial, Spotify. “We’ve listened to feedback from the creative community, and developed a new feature that enables them to easily submit unreleased music for playlist consideration to our entire worldwide team of playlist editors.”
According to Spotify, more than 75,000 artists are featured on its editorial playlists each week and another 150,000 on Discover Weekly.