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SoundCloud announces Double Payouts to Artists on ‘Fan Powered Fridays’


Last year SoundCloud launched Fan Powered Royalties, a game-changing model that pays artists like you based on how much your fans listen to your music.

To celebrate the first anniversary, they’re doubling your payout on April 29 during their first-ever Fan-Powered Friday. They will match 100% of artists, DJs and producers, labels fan-powered royalties for that one day of fans listening to and engaging with your monetized music!

This method of monetisation sees royalties from each individual subscriber’s monthly payment distributed only amongst the artists they listen to.

That’s opposed to the more typical ‘big pot’ or ‘pro rata’ streaming royalties model – adopted by the likes of Spotify – which sees all royalty revenue paid/generated by users centrally pooled by a service, before being shared on the basis of artist market share across an entire platform.

It’s now a year since SoundCloud’s Fan-Powered Royalties were made available to independent artists who upload/monetize their music direct via SoundCloud. SoundCloud has revealed a series of updated stats about its payout system’s progress.

Artists eligible for Fan-Powered Royalties are those indie artists who monetize directly with SoundCloud, including Pro Unlimited subscribers in the Premier ProgramRepost by SoundCloud subscribers and members of Repost Select.

Here’s how you can get the most out of Fan-Powered Friday:

  • Use the SoundCloud app to share and post your tracks to social media—and tell your fans and followers to do the same
  • Create and share SoundCloud playlists featuring your own tracks
  • Tell your fans to comment and engage with your music on your SoundCloud page

They’ve also put together a social media kit you can use to spread the word about Fan-Powered Friday and how fans can help you get paid double next Friday, 29/4.

Grahame Farmer

Grahame Farmer’s love affair with electronic music goes back to the mid-90s when he first began to venture into the UK’s beloved rave culture, finding himself interlaced with some of the country’s most seminal club spaces. A trip to dance music’s anointed holy ground of Ibiza in 1997 then cemented his sense of purpose and laid the foundations for what was to come over the next few decades of his marriage to the music industry.

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