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Seth Troxler Launches Play It Say It



More exciting news coming in today as house music maverick Seth Troxler has revealed plans to start a new record label. Entitled Play It, Say It, the new imprint launches with a one track single from Deep Dish’s Sharam.

Speaking on the new outlets Seth has explained the thinking behind Say It, Play  It to be based on the old radio promo system that from the 1980’s and 90s.

“My new label is called Play It Say It, [which is] based on the stickers that used to appear on records,” “During the ’80s and ’90s promos sent to US radio stations often had stickers on them saying, ‘When You Play It, Say It’ to encourage disc jockeys to mention the names of the songs they were broadcasting on air.”  Before adding added that the label would be “just me putting out records that I’ve been field testing but have never come out. They aren’t moody, the critics might hate them, but I know they work a floor and are awesome in that context. This isn’t some crazy art thing, just high grade white labels to play in clubs. It’s that basic.” 

One of the most talked about records during this years Miami’s Winter Music Conference,  you can check out Sharam’s Tripi featuring Manfred Mann’s Earth Band as premiered by Pete Tong below.

[Via RA]

Grahame Farmer

Grahame Farmer’s love affair with electronic music goes back to the mid-90s when he first began to venture into the UK’s beloved rave culture, finding himself interlaced with some of the country’s most seminal club spaces. A trip to dance music’s anointed holy ground of Ibiza in 1997 then cemented his sense of purpose and laid the foundations for what was to come over the next few decades of his marriage to the music industry.

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