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Mason drops ‘Givin’ Up’

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The singularly talented DJ and producer Mason drops ‘Givin’ Up’ on his own Animal Language imprint: a vibey, uplifting disco-house hybrid as unpredictable as it is infectious.

Equal parts groove, melody and eccentricity, Mason has avoided jumping on electronic music bandwagons at all costs. With a palette borrowed from formative years immersed in hip-hop, house, electro, funk and disco there are no rules to his musical alchemy: it’s really just about having fun and avoiding the usual clichés of the scene.

Over the last few years, Mason has released on some of the most respected labels in the world, including Toolroom, Armada and Fool’s Gold, as well as running his own Animal Language imprint on which his latest genre-defying single lands.

After being invited to pilfer the multi-tracks of the classic label Philly Groove, Mason selected a gem of a tune to remodel in his own imitable style. Following his huge, glitter-dusted ‘Drowning in Your Love’ on Toolroom, Givin’ Up follows in a similarly disco-leaning path, complete with warm chords, soulful vocals and a breakdown of epic proportions.

Givin’ Up is a typical unclassifiable Mason joint and reaffirms his status as one of the most imaginative electronic artists out there. We premiere it on Data Transmission today, check out here and grab it on Beatport.

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Grahame Farmer

Grahame Farmer’s love affair with electronic music goes back to the mid-90s when he first began to venture into the UK’s beloved rave culture, finding himself interlaced with some of the country’s most seminal club spaces. A trip to dance music’s anointed holy ground of Ibiza in 1997 then cemented his sense of purpose and laid the foundations for what was to come over the next few decades of his marriage to the music industry.

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