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Flux Pavilion Quits Social Media



It appears that maintaining an online presence via social media can be more grueling than it would first appear with Flux Pavilion deciding that such online interaction takes away to much time from the projects he feels more passionate about.  Ironically making the declaration via his Facebook page  the Circus boss revealed that he needs to take a break from the constant set of status posts, photos and videos that we expect from celebrities post-myspace stating “Every Vine/Twitter/Instagram fills a space in my life that could be filled with writing music or delving into projects that essentially mean a lot more than a bunch of likes. I endeavor to keep working on pieces that mean something to me, all else pales in significance.”

So with the decision seemingly made to abandon social media flux then decided to explain his choice in further detail to explain that he wasn’t making a personal attack on the format that he’s acknowledged played a big part in his rise through the scene but that he is rather unhappy with the way it is becoming an increasingly throw away part of the industry adding  on twitter “social media is great, and has been incredibly important not just for my career but electronic music in general,” Flux then wrote that he’d once been told that he could only be judged on the strength of his last song, but that the standard has shifted: the idea that ”’You are only as good as your last Vine’ [represents] a world that I don’t want to live in,” he explained before finishing “I want to dedicate my mental space to making sure that my music is the best that it can be.”

We do sympathize somewhat with the bass loving producer as whilst we enjoy the newfound interactivity with our favorite stars we do appreciate the double edged nature of social media in which whilst offering a personal link to the public which can make our favorite celebrities more relatable, it also offers them up to a dramatically heightened sense of scrutiny and accountability.  

This for us has presented an interesting question: are we sacrificing the integrity of our music by demanding the artists conform to revealing every part of their person to us via an online persona? Perhaps we have lost sight of the music in an age where many promoters are just as keen to hear how many followers you have on twitter as your next EP. So the thing we have to ask ourselves now are we buying the music or the person?

On a lighter note you can check out the video to his new single ‘Do Or Die featuring Childish Gambino below

Grahame Farmer

Grahame Farmer’s love affair with electronic music goes back to the mid-90s when he first began to venture into the UK’s beloved rave culture, finding himself interlaced with some of the country’s most seminal club spaces. A trip to dance music’s anointed holy ground of Ibiza in 1997 then cemented his sense of purpose and laid the foundations for what was to come over the next few decades of his marriage to the music industry.

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