Never a label to stand still Defected have revealed plans to join forces with a number of fashion brands to host four very special live music events titled “NEVER ALONE” at Selfridges department store on Oxford Street.
Never Alone is the collaboration of two highly influential and creative Shoreditch-based brands, representing a fusion of fashion and music. In celebration of the launch of the new Men’s Contemporary Department at Selfridges, Never Alone will be taking up residency in the space every Thursday evening for four weeks from 19th September, with Defected DJs providing the soundtrack and exclusive Blood Brother lines available.
Blood Brother has created two exclusive projects for Selfridges to celebrate the launch of the space; Men’s Block Leather Sweatshirt and Men’s Block Leather Joggers, made with high quality, super soft 100% leather and designed, sampled and tested at Blood Brother’s east London creative studio. Other lines of the Blood Brother range will also be available, including the collaboration with erotic paperback magazine “Baron” and Autumn Winter 13 Blood Brother.
The space is kitted out with a full DJ set-up, which Defected DJs will be taking control of for two hours every evening. These will include Sandy Rivera, Sonny Fodera and Copyright, as well as Sam Divine fresh from her residency at the legendary Ushuaia in Ibiza and Defected A&R Andy Daniell, playing classic and contemporary house music to compliment the forward-thinking nature of the Blood Brother range. Further DJs are to be confirmed.
Blood Brother co-founder James Waller said of the collaboration: “We are really excited about this project. It’s the latest in the Never Alone series which promotes and supports up and coming talent. Selfridges is one of our favourite stores and we think customers will love the exclusive pieces we’ve created for them as well as being able to hear the best Defected DJs in store.”