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Carlsberg Reveal New Axwell Video



Earlier in the year we revealed that playing nightclubs and warehouses just wasn’t enough for Axwell as the DJ’ sought out ever more original venues and seemingly found  an unlikely venue of his own when he unveiled plans to commandeer  the Swedish Maritime Museum for an evening to perform in front of 9000 fans this August.

It is the first time the Stockholm museum has been used as a live music venue and will see Axwell play alongside a set of as yet to be announced guest artists. Sponsored by Carlsberg as part of their Where’s The Party? series the brewery giant have now also treated fans of the former Swedish House Mafia member to an exclusive first look at the video for his new single ‘Center of the Universe’ which is being used as a springboard to launch their new advertising campaign.

Axwell commented “I have been waiting to release ‘Centre of the Universe’ for a long time. Being able to make an interactive video in the process was great and the “Where’s the Party?” show I am doing with Carlsberg in my home town of Stockholm in August will be a personal highlight for me this summer.”

Check out the new video below

Grahame Farmer

Grahame Farmer’s love affair with electronic music goes back to the mid-90s when he first began to venture into the UK’s beloved rave culture, finding himself interlaced with some of the country’s most seminal club spaces. A trip to dance music’s anointed holy ground of Ibiza in 1997 then cemented his sense of purpose and laid the foundations for what was to come over the next few decades of his marriage to the music industry.

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