After garnering a less than positive reaction at last years Ultra Festival Miami you’d be forgiven for thinking that the track that caused so much controversy amongst fans of the Swedish EDM superstar Avicii that it may derail his chart success. Warnings of potential commercial failure were greatly exaggerated it would seem as the ‘country’/dance music hybrid ‘Wake Me Up’ went gone on to be the fastest selling single of 2013 with even an unofficial video for the track amassing a mammoth 1.5 million plays on Youtube in just two days.
Entering the UK singles charts straight in at number 1, Wake Me Up sold 267,000 copies in its opening week and became the fastest selling single of the year thus far and with that following on from international mega hit Levels anticipation for his debut album ‘True’ reached epic proportions amongst the EDM community.
‘Wake Me Up’ was a massive creative statement which regardless of its polarizing effect on fans still went on to be a massive success and Avicii has promised that the rest of his debut album will be equally bold in its production. Billed as a “idiosyncratic selection of collaborations on the album which defy expectation and add nuance” the album harbors a variety of talents including one of the world’s best known funk guitarists on ‘Lay Me Down’, and the inimitable touch of a 71-year-old songwriter who has previously written hits for Elvis Presley on ‘Addicted To You’.
Now following on from last single ‘Hey Brother’ is the fourth single to be taken from the album ‘Addicted To You’. Perfectly titled for Valentines today the track perhaps best defines the brave fusion of sounds amalgamated on ‘True’ and thus seemed natural choice as a single, blending acoustic and electronic elements into a rousing and emotive crossover anthem.
Following the release of ‘Hey Brother’ at the tail end of this year, this month see Avicii’s heading out as part of an extensive international tour in support of ‘True’. Amongst a slew of international dates, the tour will include two UK shows. Avicii will be heading to England to perform on 20th and 21st February 2014, in Manchester and London respectively.
Check out the Bonnie and Clyde inspired video to ‘Addicted To You’ below: