Are video games the latest and most innovative way to market a new release? In recent months we’ve seen a wide variety of artists commission their own games to coincide with their new single or album with mixed results. Skrillex and Savant dropped efforts Skrillex Quest and Savant: The Ascent on fans to critical acclaim for their retro 8 bit styling’s. So whilst we had great fun scaling towers as Savant, less fun was the hurried and basic 2D scroller that accompanied Tommy Trash and Sebastian Ingrosso’s ‘Reload’ although more sadistic players may have enjoyed repeatedly throwing the awfully attired protagonist (white chinos and a white vest isn’t and will never be considered a good look) to his doom.
The most impressive game to accompany a release thus far however has undoubtedly been that of Kavinsky. Released as a smartphone app the game is available to download on “all portable platforms and devices” with the Outrun album star featuring himself as the story’s hero with the gameplay revolving around a retro ‘Streets Of Rage’ beat ’em up dynamic with a series of driving sequences and boss battles. Harnessing the classic neon 16 bit look that permeates so much of Kavinksy’s 80’s enthused work, the iphone version of the game also features an augumented reality mode that lets you use your camera to turn your real-world surroundings into levels for the game.
So with Kavinsky currently sitting top of the tree in the game stakes, Swedish electronic superstar Avicii has revealed that he also will be releasing a video game to promote his new album. Entitled ‘Gravity’ the game will soon be made available for iOS devices and will be based and appears to be a standard dodge and collect affair to an Avicii soundtrack with a wipeout-esque design. Scheduled for release upon Avicii reaching 5 million likes on Facebook, fans should keep their eyes peeled for the games release sometime in the near future.
Until then check out the trailer for ‘Gravity’ below.
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