Absolut and elrow launch The Gardenarium
Absolut and elrow have launched a unique new joint venture which will see the co-creation of a brand-new day festival this summer, The Gardenarium.
The Gardenarium which will launch on 31st July at Cova Santa, Ibiza, will unite the creative values of both brands. The guests will be invited to bring with them their wildest imaginations.
They will be asked to test the unexpected, participate in the complete unknown. They will even be able to kick off their shoes and party like they never have before.
The experience will feature an array of unusual and creative experiences to push sensorial boundaries. It is set to be a fantastical explosion of life; where guests will take part in a celebration of humanity and be invited to imagine a world without borders.
elrow’s Creative Director, Jo Vidler says – “We are really excited to be partnering with Absolut. Firstly, not just our touring parties and festival shows, but also to be creating a truly co-curated event. The Gardenarium which will be one of a kind. It has allowed us to experiment with different styles of music, art and performance, whilst keeping the wild, chaotic and immersive experience of elrow.”