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Winter Music Conference Announces Second Wave of Programming


The 35th Annual Winter Music Conference (WMC) announced today its next wave of interactive programming. The three-day event takes over Faena Forum in Miami, FL on March 16-19, 2020.

The longest-running conference of its kind spanning over three decades, WMC has been at the forefront of shaping the most important conversations and industry trends in dance music. This year’s event will feature insightful programming with top talent across industries like gaming and streaming, debut brand-new offerings including Guitar Center’s exclusive pop-up shop, the Signed On The Spot competition, Miami Music Week (MMW) Oasis at the Generator, and more.

WMC 2020 Second Wave of Programming

Keynote – The Art of Visual Content: How Ultra Records Built A Monster Channel

  • Lyor Cohen, YouTube’s Global Head of Music
  • Patrick Moxey, President and Founder of Ultra Records, Ultra Music and Ultra International Music Publishing
  • SOFI TUKKER, GRAMMY-nominated dance music duo

Mainstage, Fireside Chat, and Industry Panels:

Spotify Presents: From a Great Idea in the Studio, to Music Streaming success.
UZ: Crossing Genres and Mastering Your Performance + Special DJ Set
Next Music Presents: Music Discovery Goes Mobile – How to Find A New Audience With Mobile Gaming
The Viability of Vinyl: The Business and Essentials of Today’s Growing Vinyl Market
I Like To Score: How To Get Started In Film and Television
Creating Authentic Partnerships: How Brands And Artists Can Create Credible and Lasting Marketing Relationships
AFEM Presents: How Do Creators & Rightsholders Get Paid When DJs Play Their Music In The Mix?
Press Play: The Impact and Future of Playlisting
Viberate Presents: Data science – Can Social Media and Streaming Metrics Be the Deciding Factor Between Profit and Loss
Twitch 101 – How Artists Can Build a Fan Base and Make Money Livestreaming on Twitch
Asia Rising: Strategies For Entering One Of Dance Music’s Hottest Markets
Social Marketing Abroad: Creating Social Media Strategies For the Asian Market
Time To Jack: The House Music Blueprint
21 Years of Defected Records: How to Build a Brand That Lasts
Talent First: Navigating the Talent Buying Field
Rise of the Underground: How Detroit Shaped the Global Techno Market
Beyond Instagram: TikTok, Triller, Lasso and the future of music social media
Up All Night: The Future of Nightlife Marketing
How America’s Secondary Markets Are Creating World-Class Festivals
Global Dancefloor: How Dance Music Is Crossing Borders and Genres
Music Modernization Act of 2018: What You Need to Know to Get Paid Under the New Law
How to Build Multiple Revenue Streams as an Artist
SoStereo Presents: Brands, Music, and the Content Explosion

The full list of WMC panels and speakers by day is here: https://wintermusicconference.com/panels/

Grahame Farmer

Grahame Farmer’s love affair with electronic music goes back to the mid-90s when he first began to venture into the UK’s beloved rave culture, finding himself interlaced with some of the country’s most seminal club spaces. A trip to dance music’s anointed holy ground of Ibiza in 1997 then cemented his sense of purpose and laid the foundations for what was to come over the next few decades of his marriage to the music industry.

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