Type to search

DT Biz

BE-AT.TV becomes global event partner with Corona Sunsets



Broadcast platform BE-AT.TV have announced they are the new official live streaming partner for the global event series Corona Sunsets.

BE-AT.TV will be working with Corona markets worldwide (excluding USA) to book artists that represent an exciting step forward for the event series. The goal for the ambassador program will be to evolve the musical offering for fans while fostering a more reciprocal relationship between the artists and Corona.

Corona Sunsets has grown to become one of the world’s largest branded event series with thousands of affiliated events dotting the globe in locations such as Australia, Italy, Colombia, Japan, Canada, and Dubai.

Says Ray Smith, CEO of BE-AT.TV. “In 2017 we partnered with Corona to assist them in maximizing the ROI on their “Corona Sunsets” Tulum and San Pancho, Mexico events platform through live streaming. For 6% of the cost of the events themselves, we broadcast their Sunset events to over 5.2 million viewers and developed a unique storytelling format that incorporated local personalities as hosts to help shape the brand’s message. 2018 will see us booking tent-pole and mid-tier level events for every major market around the world as we roll out a new Musical Ambassador program that will signal an evolution in the “Sound of Sunsets.”

Grahame Farmer

Grahame Farmer’s love affair with electronic music goes back to the mid-90s when he first began to venture into the UK’s beloved rave culture, finding himself interlaced with some of the country’s most seminal club spaces. A trip to dance music’s anointed holy ground of Ibiza in 1997 then cemented his sense of purpose and laid the foundations for what was to come over the next few decades of his marriage to the music industry.

  • 1