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Jamie Jones At Flash Factory – Manhattan, New York


FLash Factory

New York City can be one of the top clubbing destinations in the world. There are around 3000 clubs in the Big Apple and each and every year new clubs and nightlife venues emerge to add to the city’s much vaunted cultural mixing pot. Few however, last the test of time with most clubs tenures being short lived and some shutting down only lasting a matter of weeks.

NYC has had a rough time with underground dance clubs. 2012 saw the closing of District 36 before being reopened as Sankeys New York only to then be shut down the following October and be reopened for a third time in as many years before being closed – seemingly for good this time – less than three weeks after that. The legendary Sullivan Room closed its doors for the final time after 12 years of operations in 2013 due to zoning laws enforced by developers who had built a condominium complex on the street opposite.

This year saw Pacha New York shuttered as the club’s owners looked to remodel and rebrand the venue as a new space. Unsubstantiated rumours persist that Stereo will be opening an outlet in New York but for now at least, appears little more than wishful thinking from optimistic Gothamites. It’s not all been doom and gloom though, with the past few years reemergence of a vibrant club scene in Brooklyn seen as a major boon for the city as the likes of  Verboten, Output, Good Room, House of Yes, Max Cellar and countless warehouse and pop up parties gave party goers something to smile about. Abandoned lots, warehouses, and lofts were secured, decorated, and promoted through word of mouth and social media all over areas such as Bushwick, Greenpoint, and Williamsburg. Even Long Island City and Astoria has started dancing.

Now it’s a well known fact, that DT much like most of the general population, loves discovering a new venue featuring their favorite artists. With the soaring rent prices in Manhattan and the non-pretentious, underground mantra that Williamsburg holds, it becomes very difficult to successfully open a new nightclub without hurdles to overcome. Prices for drinks, bottle service, and admission has to cover the costs for rent, insurance, staff, supplies, and talent. Add the cost for production, sound, dancers, and a blown speaker…and it becomes even more difficult to turn a generous profit. Attracting a crowd that is hip but also can afford to party at venues such as Marquee, Space Ibiza New York, Cielo or even Provocateur, Lavo, or Gansevoort can prove very difficult.

One thing about aspiring actors, models, and artists is that most of them don’t have a whole lot of money. Celebrities rarely go out to megaclubs if ever and if they do they prefer to party in lounges and places that they aren’t going to be seen. Unless you have a rich daddy or are dating some mogul…you’re probably have more debt than anything else. The type of crowd that these venues are attracting are vacationers who don’t reside in New York or the weekend warriors that have two or three jobs and a side gig.

Flash Factory Lounge

When reading through news of the upcoming opening of new venue Flash Factory, one couldn’t help but speculate on the type of crowd that this venue will attract. Would it take from the scene in Brooklyn? Would it attract the bridge and tunnel crowd from Jersey? Would it bring those bottle buying yuppie types that frequent the meatpacking district to Manhattan?

Well, we guess the answer would be from all over, with no one tribe yet ruling the roost. Perhaps this should have been expected with the owners coming from Provacateur, the manager having been recruited from Space Ibiza New York and a staff from all over the city.

Our first taste of Flash Factory was the night valley boy come techno prophet Jamie Jones swung in to town. We had no trouble getting in quickly afterwards and walked in to notice a long coatcheck line to our right and a circular bar in front of us. The overall structure of the venue is archaic and colorful with lights donned along the rafters and old wooden doors along the roped off VIP section. The elevated DJ booth faces a large wooden dancefloor that was filled with people.

Behind the DJ booth and next to the bar were the restrooms and a second entrance to the VIP section. The other entrance is on the far left side facing the DJ booth. There is also an elevated section in the back of the dancefloor facing the DJ booth. When facing the booth you also notice an elevated section to your right. After stepping up to section, you’ll see a few tables for bottle service and another bar in the back. If you look up you’ll also notice circular holes and what appears to look like a circus tent covering the section. The holes are used for ventilation and can be turned off and on to let in cold air right on top of the tables with bottles.

The crowd and atmosphere was what one might normally expect for an underground dance club in Manhattan. There were those that are a bit pretentious, there were those that were there for the music, there were those that were hip and cool, and there were those that just wanted to dance and have a good time. Although a lot of venues try their best to attract a specific crowd and demographic, some are best at attracting many different types of people and it seems as if Flash Factory is just that venue.

Some of bookings for Flash Factory aren’t the most imaginative – NYC has a tendency to overlook much of the talent upon its doorstep – but has begun life as a forward-thinking and eclectic new space to enjoy electronic music, much in the same vein as contemporaries Output and Verboten. Unfortunately the club’s opening weekend that was supposed to feature The Martinez Brothers had to be cancelled due to a historic snowstorm but the first month still saw Flash Factory attract some of dance music’s big hitters with Tiga and DJ Qu followed by luminaries such as Dennis Ferrer, Seth Troxler, Scuba, and Davide Squillace. Which we think you’ll agree is quite a way to start life.

Upcoming events feature artists including MK, Wolf + Lamb with No Regular Play, Loco Dice, The Martinez Brothers, Andhim, &Me and Pan-Pot.

A list of upcoming events along with tickets can be found at RA: Here