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GoToBeat Secures investment to redefine Live Music Ecosystem


Concert promoter and platform, Gotobeat, secures investment to redefine the live music ecosystem using AI and Data.

 Gotobeat describes itself as the “next-generation concert promoter” and uses proprietary technology to predict the demand of emerging artists, putting them in the right venue at the right time to deliver sold-out shows. As well as promoting shows in-house, Gotobeat partners up with existing concert promoters to power their events, manage and promote them on their behalf.


Currently focusing on concerts ranging from 100 to 1,500 capacity venues, Gotobeat has sold over 30,000 tickets in 2023 for events organized through its platform in London and more recently has worked with artists such as Marina Satti (Greece representative at Eurovision 2024), Ladaniva, Hannah Grace, Now Ex, expanding outside of the capital.

“We are excited to enter this new phase of growth and bring our unique approach to more and more venues and artists, developing and empowering the next generation of global superstars. We are a concert promoter from the outside, but inside we are embracing technology to deliver more value to artists and venues and drastically increase the chances of selling out shows”.

Max Busin, Founder of Gotobeat, says,

With only 41% of capacity filled per event, the live music industry in the UK is facing a growing challenge. Gotobeat wants to address this exact issue. Its centralised concert promotion platform allows Gotobeat to work faster than a traditional concert promoter, taking on more emerging artists and increasing the number of gigs organised per venue. AI and Data are used to recognise patterns, help curate the right lineup and sell more tickets, bringing digitalisation into the otherwise very traditional live music ecosystem.

“We are thrilled to be supporting Max Busin and Gotobeat as they address the overarching challenge of the live music industry, selling out shows. We are pleased to have led this pre-seed investment round, marking a significant milestone in the company’s growth journey”.

After co-founding Blasting News and scaling it to over 100M users, Max Busin successfully went on to co-founding a hospitality business in Venice before launching Gotobeat in London. The round was led by Velocity Capital. Raj Saxena, CEO of Velocity Capital Advisors, comments,

Head: https://www.gotobeat.com/

Grahame Farmer

Grahame Farmer’s love affair with electronic music goes back to the mid-90s when he first began to venture into the UK’s beloved rave culture, finding himself interlaced with some of the country’s most seminal club spaces. A trip to dance music’s anointed holy ground of Ibiza in 1997 then cemented his sense of purpose and laid the foundations for what was to come over the next few decades of his marriage to the music industry.

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