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KISS FM’s Swarzy Macaly Discusses Breaking into Mainstream Radio for Point Blank


Swarzy Macaly is a Kiss FM radio producer and presenter who’s widely recognised for her energetic radio shows and addictive podcasts. Her natural ability for conversation and undeniable charm has served her well over the years making her a favourite with the KISS FM crew.

Back in 2016 she was crowned the winner of the UK station’s ‘KISS Chosen One’ competition and has since gone on to become a regular host with a Saturday morning breakfast show as well as regular slots during the week, interviewing headline names such as Craig David and Tinashe and become BBC Sounds official young voice.

The East Londoner recently stopped by Point Blank Music School to discuss all things radio including her top tips for breaking into the mainstream as well as her career journey so far.

During the video, Swarzy discusses the beginnings of her career in radio and how she broke into the industry. She exposes exactly what the most important parts of being a presenter and producer are detailing her key tips for breaking into the industry and maintaining a respected presence. These include everything from holding valuable conversations, relaxing your guests (and yourself), knowing your audience and appealing to them, transitioning between your songs, making and keeping contacts and keeping the vibe alive. In addition to all this, she discusses her podcast “The Litmus Podcast”, drops some useful hints on titling, recording and structuring your own podcasts, using social media the right way, volunteering and plugging your content.

If you’d like to learn about breaking into radio more extensively why not enrol on a Point Blank Radio course? Their Radio alumni include the likes of Madam X, Monki and more.

Grahame Farmer

Grahame Farmer’s love affair with electronic music goes back to the mid-90s when he first began to venture into the UK’s beloved rave culture, finding himself interlaced with some of the country’s most seminal club spaces. A trip to dance music’s anointed holy ground of Ibiza in 1997 then cemented his sense of purpose and laid the foundations for what was to come over the next few decades of his marriage to the music industry.

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