HOUSIK is a collective clothing brand started by two best mates with a love of fashion and a passion for house music. As regular DJs and promoters on the local house music scene, Dale Farnham and Lee Ratcliffe saw a gap in the market for well designed and ethically sourced, good quality street wear.
‘Going out regularly on the house scene, I struggled to find something to wear which looked cool and reflected me. A lot of the brands out there led with in your face designs and cheaper quality t shirts, and we felt there was a gap in the market for simple, good quality street wear which would look fresh on the street and in the club’ says Lee.
In early 2015 HOUSIK was born, and with the talents of designer Edd Caesar the boys released a test range of tees, focusing on good quality t shirts with the simple box logo. The line was a success, which encouraged the team to expand the range to encoporate other designs, colours and a foray into womans street wear with bodysuits, now a bestseller.
Part of the range is ethically sourced and uses organic materials from local suppliers, something Dale and Lee are passionate about. ‘For us our lines are about quality and exclusivity. You’re not going to be in a club and see 20 other people in a HOUSIK tee or sweatshirt. That’s an important pull for our customer base’ explains Dale.
With each new release the brand’s following has grown and is now a firm favourite with DJs. Some big hitters on the house scene have been repping HOUSIK on international platforms – the boys can count Denney, Anek, Detlef, Kydus, Cristoph, Waifs & Strays, Cera Alba, Jacky, Max Chapman, SEFF, Sam Divine , Jaceo and many others amongst their customer base.
2016 sees the launch of the boys fourth collection; expect to see new designs, new colour ways and an expansion of the female line. Coach jackets are to be added to collection to match the beanies, seeing followers through the winter and into the festival season. With a capsule collection with a major house label in the pipeline, it’s certainly looking like 2016 is going to be the year of the SIK.