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YouTube signs Ticketmaster deal to start pushing artists’ concerts


YouTube have announced their first ever ticketing partnership, with Ticketmaster.

The deal will see Google/Alphabet platform, YouTube, being able to advertise concert listings within artist videos, and then push the users over to Ticketmaster to make the transaction. Which is an exciting move for artist managers & event promoters and we suppose some artists (the ones that actually do their own socials) with big Youtube Channels – as it will open a new revenue stream, the platform recently announced that it attracts over 1.5bn logged-in monthly users.

YouTube’s music team wrote: “At YouTube, we understand the importance of helping artists find ways to build deeper connections with their fans – the ones who not only watch and listen to videos, but are also willing to pay to see live performances. And, with live concerts becoming a bigger driver of revenue for artists, we want to help artists reach those fans, keep them updated about upcoming shows, and sell more tickets.”

Grahame Farmer

Grahame Farmer’s love affair with electronic music goes back to the mid-90s when he first began to venture into the UK’s beloved rave culture, finding himself interlaced with some of the country’s most seminal club spaces. A trip to dance music’s anointed holy ground of Ibiza in 1997 then cemented his sense of purpose and laid the foundations for what was to come over the next few decades of his marriage to the music industry.

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