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YouTube dominates music streaming listening time

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More music is currently being played on Youtube than on all the other platforms combined.

According to estimates published in the IFPI’s Global Music Report, the video streaming platform attracted 46% of all music streaming listening time around the world last year, which was more than Spotify, Apple Music, Soundcloud, Deezer and others – combined.

Those DSP’s (Digital Streaming Platforms) accounted together for 45% of the audio streaming consumed on the internet, this was from people predominantly aged 16-64 in 13 of the globe’s leading music markets, including the US, UK, Germany, Japan and Sweden. Of that 45% of the audio platforms 23% of the people where on Paid (subscription) services, with free audio streaming on 22%.

Yet a YouTube spokesperson told MBW in response: “In the last 12 months alone, YouTube has paid out over $1 billion dollars to the music industry, just from ads and that number is growing year-over-year due to the licensing deals we have in place with the overwhelming majority of labels, publishers, and collecting societies.”

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Grahame Farmer

Grahame Farmer’s love affair with electronic music goes back to the mid-90s when he first began to venture into the UK’s beloved rave culture, finding himself interlaced with some of the country’s most seminal club spaces. A trip to dance music’s anointed holy ground of Ibiza in 1997 then cemented his sense of purpose and laid the foundations for what was to come over the next few decades of his marriage to the music industry.

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