WeTransfer Issues Official Statement On New Streaming Service
File-sharing site, WeTransfer has revealed further details regarding the arrival of its new streaming service.
The Dutch company currently serves a staggering 85 million users each month, however it apparently isn’t going to monetize the service. Instead it will offer exclusive tracks and videos, aiming to compete with streamers such as Vevo, whilst also going above and beyond similar file-sharing services such as Dropbox. The new statement however is keen to stress that their “music streaming solution” will not be a “a direct competitor of Soundcloud, Spotify or other music-streaming platforms” when it launches sometime in the first quarter of 2016.
Read it in full below.
“For years, WeTransfer has partnered with major, as well as up-and-coming musicians and labels, to feature exclusive, downloadable content on WeTransfer.com. The music-streaming solution provides another distribution option to music creators.
To be clear, WeTransfer’s new music streaming-solution is not a direct competitor of Soundcloud, Spotify or other music-streaming platforms. Those are dedicated players. The streaming solution is very different and is primarily a marketing channel for the creator. With this player, artists get a focused campaign to deliver their content to our massive audience. It is more of a complement to their activities on Spotify or Soundcloud.
What makes WeTransfer different, though, is the ability to deliver both sound and sight for the artist to promote their work. Full-page customizable wallpapers featuring artist images or album covers can accompany a song or album on the streaming player, providing a high-end, fully realized music experience to a global group of more than 85 million creative tastemakers per month.
WeTransfer serves music creatives in two ways. First, artists and producers are very active on WeTransfer.com, using the service to share their work and collaborate on projects with other music creators. This – file-transfers – is our core business. We unveiled a demo of the service at SMASHD Labs Demo Day in LA, this past Wednesday. It will not be widely available to partners until Q1 of 2016. However, we are already in conversations with previous and potential partners about promoting their content through the service, at that time. Custom-made, high-quality wallpapers featuring streamed content are still available to partners and will still be an option even when the music-streaming solution is launched.
Secondly, though, given its scale and audience, WeTransfer has evolved to become a powerful distribution channel for music creators. With customizable wallpapers that can feature artist images or album covers, it provides a high-end music-sharing experience to truly promote content to a global group of more than 85 million creative tastemakers and influencers per month.
On top of that, the streaming-music solution is a free service for the artist. In fact, WeTransfer gives away one-third of its 900 million monthly page views to promote creative projects, including music, for free.”