Triangle Group has raised US$15 million to expand its live touring and festivals platform across Asia-Pacific. The round comprises a US$10 million equity seed round led by DSG Consumer Partners and US$5 million in venture debt from Genesis Alternative Ventures. Triangle describes it as the largest institutional investment in Asia-Pacific’s experience economy by a regional operator.

Triangle is headquartered in Singapore, with teams in Singapore, Australia, Malaysia and Indonesia. Unlike global operators expanding their existing footprint into the region, Triangle is built specifically for Asia-Pacific, with the stated aim of making it easier to tour across the region.

The problem it addresses

For mid-tier artists with fanbases in Asia, touring the region has been difficult to make work financially. Local promoters know their own city, audience and scene, but each can typically offer only one show in one city. Flying halfway around the world for a single date often does not make financial sense, so tours are dropped and both artists and fans miss out.

Global operators that offer regional touring services generally do so from a global template. Triangle, founded by regional veterans and focused solely on Asia-Pacific, says its model is built around the operational differences between markets, including visa rules, tax systems, purchasing power, languages and cultures.

“Every city in Asia is completely different. When we send a proposal to a London agent, they’re dealing with one counterparty who actually knows Jakarta, Manila, and Melbourne.” – Zaran Vachha, co-founder, Triangle Group

Triangle says the combination of regional expertise and operating capability allows it to offer unified routing across markets. Rather than adding countries to a global footprint, the company says its focus is on making it easier to tour within one region.

Leadership

Zaran Vachha has worked in touring across Asia for two decades, with artists including Pharrell Williams alongside underground electronic acts.

Greg Hargrave is an Australian entrepreneur with a background in fintech and prior CEO roles at ASX-listed companies.

Matthew Qi-Tao is Chief Financial Officer of Triangle. He oversees the company’s finances as it consolidates a fragmented touring industry, integrates ticketing and fan data, and pursues roll-up opportunities across promoters and markets.

Roger Field joins as Executive Director and Operating Partner

Roger Field, former President of Live Nation Asia Pacific and CEO of Live Nation Australia & New Zealand, has joined Triangle as Executive Director and Operating Partner.

“Running Live Nation across this region taught me one thing: Asia-Pacific doesn’t need a global template; it needs an operator who understands every market individually. That’s the business we’re building at Triangle—applying global standards with a regional focus. There’s a larger piece of the pie we can claim by making it genuinely easier to tour the region.” – Roger Field, Executive Director and Operating Partner, Triangle Group

Field spent a year as an advisor and investor to Triangle before joining the company full-time.

Market context

Asia-Pacific’s live entertainment market is projected to reach US$75 billion by 2033, according to Triangle. The region is expected to account for almost two-thirds of the world’s middle class by 2035. Triangle also points to a demographic shift among audiences aged 30 to 50 with disposable income who want to see artists they grew up with, many of whom have not previously toured the region.

Roster

Artists who have worked with Triangle’s brands include Fred Again, Jamie xx, Charlotte De Witte, Black Coffee, Kamasi Washington, Wolf Alice, Honne, Hanumankind, Eric Prydz, Gilles Peterson, James Hype and Boris Brejcha, alongside speaker Steven Bartlett. Triangle’s programming spans electronic, rock, alternative, jazz and soul music as well as speaking events, with the company describing its focus as regional rather than genre-specific.

Brands

Triangle operates through three touring brands. Collective Minds runs tour operations across Asia and Australia, and has worked on tours and events with artists including Jamie xx, SG Lewis, Faithless, Charlotte De Witte, Fred Again, Kamasi Washington, Black Coffee, Eric Prydz and Wolf Alice, as well as festival properties including ASOT and S2O.

Curious is Triangle’s live speaking tour operator. It previously brought Steven Bartlett, author of ‘The Diary of a CEO: The 33 Laws for Business & Life’ and a Dragons’ Den investor, on a speaking tour of Asia.

Touch Bass is a touring festival focused on drum and bass that runs annually across multiple cities in Australia.

Upcoming Shows:

• [SOLD OUT / NOV] COLLECTIVE MINDS AUS – Tomorrowland Core (Melbourne)
• [ON SALE / AUG] COLLECTIVE MINDS AUS – Rampage (Brisbane, Perth, Auckland, Sydney, New Zealand)
• Otherworld Festival (Manila)
• And more…

More info can be found here