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Sinchi announce new not-for-profit label.

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Amsterdam based Sinchi is a multi-faceted platform, including a DJ collective, event promoter, mix series, blog and now label.

The new not-for-profit label will pledge the profits from each release to a hand-picked charity and kicks off with a fresh single from Leonor, featuring remixes from Curses and Sascha Funke.

Profits from the first release will be benefiting The International Elephant Foundation, an NGO which focuses on protecting the severely endangered Asian elephant and the threatened African elephant. They support programs that protect elephants, habitat, and the villagers that live with elephants in their “backyards” by reducing human-elephant conflict.

The artist behind the single ‘King of Elephants in the Sequence’ is Leonor, a DJ and producer from Guadalajara, Mexico who now resides in France.

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