SFX Speak On Future Plans For Dance Music
Well it certainly seems that this years Hollywood IMS is proving informative. Just a few hours after Swedish House Mafia manager Amy Thomson set out her fears on the over commercialization of electronic music we were presented with another insightful interview in regards to the future of the industry as Radio 1 DJ, Ibiza veteran and rhyming slang inductee Pete Tong sat down with SFX’s Shelly Finkel.
For the uninitiated SFX is the live music giant that recently decided to add beatport to its growing electronic roster for a cool $50 million and the head of acquisitions for the music power house is Shelly Finkel, thus when the man speaks it makes sense to listen and he was keen to make it clear that the shopping spree undertaken by SFX in the electronic market is far from over yet. Indeed over the last year Finkel’s keen eye for the next big wave on the musical horizon has already seen him lead a highly publicized set of purchases such as Disco Donnie Presents, Dayglow Productions, Miami Marketing Group, Beatport, and most recently Dutch behemoth ID&T “I want to know who I missed, There’s plenty of money left. What’s Ministry Of Sound doing?” only half joked the music magnate.
Speaking about the scene as a culture rather than merely a business opportunity Shelly speaks eruditely to allay fears such as those voiced by Amy Thomson earlier in the conference “We don’t use the term EDM, we say EMC: Electronic Music Culture. We really believe this is a culture” and continued stating that they were looking to invest and improve the scene rather than merely attempt to milk the scene for it’s lucrative live scene, particularly in the festival market adding
“I’m not looking to do a hundred festivals. We’re going to have a handful of the best and improve on them each year. We’re only looking to do one Tomorrowland per continent.” before admitting that he was still learning about the industry and was working with a team of experts to get him up to speed rather than apply the mantras of other genres “It’s important to know what you don’t know.”