Resident Advisor & Spotify announce Global Partnership
Resident Advisor has announced a partnership with Spotify.
The plan is to support music communities around the world by increasing attendance to thousands of local venues and parties. Combining the most popular global audio streaming subscription service with the world’s best event discovery platform for electronic music. The partnership directly connects Spotify users to gigs by artists they like, via localised event listings promoted within the application.
With Spotify’s global reach (271m active users), the partnership aims to provide a new pipeline of support to local venues and independent promoters. By harnessing Spotify’s global platform to signpost Resident Advisor’s global event listings. Fans will be able to more easily discover electronic music events featuring artists they love.
RA lists more venues in more cities than any other platform. Events range from Dalston basements to Brooklyn warehouses, Tokyo listening bars to São Paulo nightclubs. Resident Advisor is uniquely positioned to generate meaningful real-world footfall off the back of Spotify’s millions of global music fans.
Nick Sabine the co-founder of Resident Advisor, stresses the importance of supporting its roots: “The vitality of local scenes is essential for the sustainability and creativity of the global electronic music community. Our collaboration with Spotify is a brilliant evolution of the work we have been doing for almost two decades to support the work of the independent artists, venues and promoters which act as the pillars of those scenes.”