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Native Instruments reveals new vision and announces 50 million Euro investment

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At this year’s Amsterdam Dance Event, Daniel Haver, CEO of Native Instruments made the announcement of a 50 million euro investment from private equity firm EMH.

This investment will help Native Instruments, whose products power the likes of Skrillex and Carl Cox, to achieve its vision of breaking down the barriers to music creation for all music lovers.The company plans to unlock the future of music creation for all music lovers and is in a global recruitment drive to hire the world’s leading technology talent in Berlin, Los Angeles and London, and expects to announce more detailed plans in early 2018. This drive already includes the former CEO of Beatport, Matthew Adell.

Native Instruments believes the market potential for music creation remains untapped; and there is a huge opportunity to improve the experience for the current market.

“Native Instruments has written a remarkable success story since its foundation over 20 years ago, and we are now ready for the next chapter,” said Daniel Haver, CEO of Native Instruments. “By developing intuitive and powerful products we’ve empowered music creators globally to further realize their potential. Today we’re seeing demand from increasingly diverse market segments, which opens enormous potential for growth. With EMH Partners we have a strong partner at our side to exploit this potential.”

Mate Galic, CTO and President added “We believe music creation products and services should be integrated in a more appealing, intuitive and cohesive way. We foresee an easily accessible music creation ecosystem that connects user centric design, with powerful technology and data, to further enable the music creators of today, and welcome the new creators of tomorrow.”

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