Mixcloud celebrates 10 years
A big congratulations to Mixcloud on Turning 10 years old!
To mark the occasion, the audio streaming platform is launching an all-new brand identity. It’s also announcing its mission for the next decade. To get more fans directly supporting the creators and cultures they care about.
Mixcloud, the global community for audio culture, is a leading streaming platform used by tens of millions of creators and listeners worldwide. It is home to a unique catalogue of 50 million handcrafted radio shows, DJ mixes and podcasts that span every genre, taste and scene. Fans typically come to Mixcloud to listen deeply to specific creator channels they love, with the average listener engaging for over an hour a day.
Mixcloud led the way in paying artists, songwriters and rights-holders royalties from DJ mixes and radio shows, using their unique licensing model and content ID system.
“We started Mixcloud to solve a simple problem: to help DJs, radio stations, festivals and labels connect with listeners, fairly and legally. Our purpose has always been to amplify culture and community. A decade on, we believe streaming platforms can do much more to help creators make a living from their work. We’re heading into 2020 with a refreshed brand and a refined mission: to supercharge the relationship between audio creators and their biggest fans, so that they can keep creating, distributing and amplifying their art sustainably,” says Nico Perez, Co-founder at Mixcloud.
In December 2018, following announcements about unique licencing deals with all the majors, Mixcloud launched Select, a direct fan-to-creator membership model that recognized long-form audio creators (DJs, online radio stations and podcasters) as part of the online revenue mix for the first time.
“Platforms like Patreon, Twitch and Kickstarter have paved the way for a creator-centric, fan-funded approach to online culture. We’ve taken a major step in their direction, and away from the algorithm-heavy streaming services,” says Nikhil Shah, Co-founder at Mixcloud.
The company’s new “Creator-first policy” explains this model transparently: “We offer everyone the ability to upload unlimited audio and listen for free, supported by ads. We also make sure that the artists, songwriters and rights-holders played in the shows receive their fair royalties (…) By subscribing to Mixcloud Premium, you help us keep up with the costs of running this platform for the long run. By supporting a creator channel through Mixcloud Select, a direct cut goes to that channel’s creator.”
“A year on from launching Select, it’s great to see it grow from a disruptive idea in the music industry to a subscription service that’s generating hundreds of thousands in revenue a year for artists and creators, and counting– funded directly from fans who want to support the culture,” says Shah.
The new brand is introduced today across Mixcloud’s apps, website and social media channels, and will be rolled out across the product experience this year.
A massive congrats from all us at Data Transmission on reaching 10 years!
Follow us on https://www.mixcloud.com/datatransmission/