Loopmasters & Beatport join forces in sounds partnership
Beatport has sold its Beatport Sounds business to Loopmasters, the leading online store for sound packs and plugins. The transaction also includes a strategic investment in Loopmasters by Beatport to help accelerate the ever-growing production sounds business.
Over the next year, Beatport will integrate Loopmasters’ product suite into its website so that Beatport’s DJ customers can easily browse and purchase music production tools. This is alongside Beatport’s vast portfolio of expertly curated full-length tracks.
Beatport CEO Robb McDaniels said: “Our partnership with, and investment in, Loopmasters illustrates Beatport’s commitment to delivering the best products to our loyal customers and the global DJ/producer community. Loopmasters’ long history of delivering a world-class product and customer experience is going to be a valuable asset for Beatport’s more than 36 million annual visitors for many years to come.”
Loopmasters’ Founder and CEO Matt Pelling said: “We are thrilled to integrate the Loopmasters product suite into the Beatport site, enhance our sound library with their licensed sounds catalogue and gain access to the amazing artist and label relationships they have cultivated over the last 15 years. The combination of these two great companies will surely create an unparalleled product offering for emerging and established producers around the world.”