Lofi Girl launches Lofi House

Lofi Girl, the YouTube channel known for its animated student studying at her window, launches Lofi House, an original compilation made for the hours after: evenings, weekends and time with friends. The compilation is out now across streaming platforms (Spotify, Apple Music, YouTube Music, Deezer, Amazon Music, SoundCloud and Pandora) and features exclusive Lofi Records releases from 19 artists. It also comes to vinyl, available to pre-order, following the collectable pressings that are a signature of the Lofi Girl Shop. Alongside the compilation, a Lofi House playlist arrives on Spotify, hand-picked by the Lofi Girl team, with tracks from Lofi Records and beyond, bringing the sound into one place.

I’ve been part of the Lofi Girl world since 2020, almost from the beginning of their journey as a label. It’s been great to see them explore new genres and broaden their musical direction over the years. I started making EDM when I was 15, so having the opportunity to combine the music I grew up producing with the music I now make for a living feels very natural. To me, Lofi House is a logical next step, especially after the introduction of Synthwave. I’m looking forward to making more Lofi House tracks in the future. Exploring this genre feels refreshing, not only for me but also for many other artists who come from an electronic dance music background. – Akraa

Expanding the Lofi Girl universe

Lofi Girl started in 2015, when Dim, a French student, built a YouTube channel to stream a continuous flow of instrumental hip-hop he could listen to during his gaming sessions. It became a 24/7 livestream in 2017; it grew from 100,000 to over a million subscribers within six months, and those subscribers gave the girl at the window her name. Lofi Girl is known for its place in internet culture, with 15.8 million YouTube subscribers and billions of views since 2015, but it is first and foremost a music label. Through Lofi Records, it has released more than 8,000 tracks from over 500 artists across lofi, synthwave, jazz and ambient, and it generates billions of streams each year on Spotify, Apple Music, Deezer, Amazon Music and beyond. Its Discord, 970,000 members strong, is described as the largest music community on the platform, a space where listeners from everywhere keep each other company. Around the music label sit an animation studio, created in 2022 to bring the visual world of Lofi Girl to life, and a gaming division running since 2024.

This launch introduces Julien Maison, also known as Lofi Teacher, a new character whose two loves, the living world and music, run through everything he does.

Meet Julien Maison

Julien Maison is a 30-year-old high-school biology teacher, the kind of teacher students remember as the cool one. Observant and supportive, he encourages his students to pursue the things they care about. Aside from biology and the living world, his other love is music, a passion he likes to share with the people close to him. When the day ends, he trades the classroom for the decks and becomes the Lofi House DJ.

I’ve been part of the Lofi Girl world since 2023, appearing on various compilations and albums along the way. Moving into Lofi House means a lot to me because I’ve always loved exploring different genres. I originally came from producing pop and hip-hop and that same curiosity is actually what led me to lofi in the first place. Now getting to explore Lofi House feels exciting in a very similar way, almost like going back to the early days of discovering lofi where everything still feels fresh and there’s so much room to experiment. – houseverbot

Why Lofi House, and why now

Lofi hip-hop became the sound of focus for a generation that grew up with it in the background of homework, exams and late shifts. Many of the artists on the label, though, came from the electronic scene long before lofi. Lofi House started there, from the wish to let them express their roots and to give the Lofi Girl sound a place beyond study sessions. House is a wide territory, so the Lofi Records team took the time to find where Lofi Girl belonged inside it, exploring chill, melodic and jazz-influenced directions with artists across the roster and no ready-made answer. Lofi House is where it clicked, bringing together the movement and groove of house and the textured, atmospheric sound that has long been central to Lofi Girl.

The genre already exists, and Lofi Girl is not claiming to have invented it. What is new is the choice to give the sound a permanent home, built entirely from the label’s own artists. The project brings together 19 artists, most of them long active on the label across lofi, synthwave and dark ambient releases, and others who joined through this project: houseverbot, Akraa, Virtua, KBS, lofi cassette, sum2k, Nabuko, yungpolar, maru mori., Zimbr, Erwo/Erwin Do, volca, khin, M1NT, blnkspc_, Jeff for Sale, Visual Stimulation and Leyona Music. Among them, houseverbot, Akraa, KBS and lofi cassette played a particularly important part in shaping the project’s artistic direction and defining Lofi Records’ reading of Lofi House.

I was lucky enough to start working with Lofi Girl in 2021, through a collaboration on DLJ’s album ‘Time Capsule.’ […]. Then I had the chance to be among the first artists to release a synthwave album when Lofi Records launched the genre and its radio [in 2023]. Getting to take part regularly in the introduction of new musical genres, as it is the case here with Lofi House, is a real privilege. Since I started producing music with sub-genres like EDM, trap and future bass, and more recently moved into house, I of course jumped at the chance to start a Lofi House project, which blends sub-genres and influences I’ve always loved. – KBS

Lofi Studio also makes every frame of Lofi House in-house, the team behind the Lofi Girl visual world. From Julien’s character design to the apartment where he mixes at golden hour, animators and illustrators hand-craft it, several of whom have worked on award-winning films recognised at animation and film festivals such as Cannes, Annecy, and the César.

Lofi House is available now

●      Stream the Lofi House compilation: https://lnk.to/Lofi_House 

●      Listen to Lofi House playlist on Spotify: https://lnk.to/house_lofi 

●      Pre-order the Lofi House vinyl: https://lofigirlshop.com/products/lofi-house-vinyl 

For more information, visit https://www.lofigirl.com/