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London-based What Goes Around label launch. Chicago duo Iz & Diz ‘Strong’ with INSTINCT remix

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This May sees the launch of What Goes Around, a new London-based label that aims to synthesise a mixture of contemporary and classic house music. The feel of the label is perfectly encapsulated by the first output as they re-release the stunning single ‘Strong’, originally released on Seasons Recordings in 2003 by Chicago duo Iz & Diz, backed by a killer remix from man of the moment INSTINCT.

A bonafide dancefloor bomb, Strong gets to work with bouncing drum loops and classic sounding house vocals to produce an overall elevating cut. The original tech-house style percussion that was iconic in the early noughties feels just as fresh today as it did then. James Burnham aka INSTINCT adds his stamp as he revamps the old classic, while keeping true to the original.

Dwayne ‘Diz’ Washington and Joshua ‘Iz’ Michaels met at the now infamous Red Nail encampment in Chicago and became instant friends. The duo made their first musical steps together as Iz & Diz in 1993, with seminal releases on Classic, Silver Network, Seasons, Vizual Records, Tweekin’ and OM, delivering some of the most memorable musical moments of the past twenty-five years. The pair have also toured all over the world with residencies at Fabric in London, in Chicago and San Francisco, regular stints in Europe, Australia, Asia and America.

The INSTINCT project was started by the young veteran James Burnham who wanted to take himself in a different direction in the studio. Under the alias’ of Burnski and James Solace, his trademark house grooves have been found on his labels Instinct and Constant Sound amongst many others. His inspired take on the garage has given rise to a new scene, with productions selling out instantly and DJ sets capturing the attention of audiences across Europe.

We premiere the INSTINCT remix on Data Transmission, check it out here and grab it on Beatport.

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Grahame Farmer

Grahame Farmer’s love affair with electronic music goes back to the mid-90s when he first began to venture into the UK’s beloved rave culture, finding himself interlaced with some of the country’s most seminal club spaces. A trip to dance music’s anointed holy ground of Ibiza in 1997 then cemented his sense of purpose and laid the foundations for what was to come over the next few decades of his marriage to the music industry.

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