Hercules & Love Affair have released the new video for their single ‘My Curse & Cure’
‘My Curse And Cure’ is the latest single from the critically acclaimed fourth album ‘Omnion’. The video marks the start of a further project for Hercules & Love Affair main man Andy Butler as he explains “The video is directed, styled, edited and manipulated by myself and Joie Iacono as part of our new audio/visual (and otherwise) creative endeavour, called Hoarder.”
Butler continues, “My Curse and Cure is a song about the inevitability of pain in life. It was not an easy song to write, Gustaph and I wrestled with it. My personal modus operandi can easily turn to simply “avoid pain” which is on some level very human and natural, but also simply prohibits personal growth. This song is an examination of the notion that pain can be a positive catalyst as well as a scourge in our existence.”
Check it out below!