Setting the stage for an extraordinary year ahead, the unstoppable force known as Defected is poised to kick off 2024 with an unprecedented series of New Year’s parties spanning the globe.
In a bid to further solidify its position as a worldwide phenomenon, Defected is unwavering in its quest to take its iconic house brand to every corner of the globe. This grand endeavour will see dancefloors powered up for New Year’s 2024 on six continents, including Africa, Asia, Europe, Oceania, and North and South America. Even Defected’s hometown, London, will witness a spectacular double-header event at the iconic OVO Arena, Wembley, organized by one of the city’s most dedicated event teams. With this global expansion, Defected is set to reach its largest audience to date, promising a New Year’s celebration filled with unparalleled production quality, top-tier dance talent, and an irresistible atmosphere.
“We can’t wait to celebrate with our biggest ever global New Year’s showcase! We are putting on our most ambitious project yet – a celebration that will see us light up six continents! This event is not just another event; it is a testament to the enduring spirit of electronic music and the passionate community that has grown around it. From North America to Africa, Europe, Asia, Australia, and South America, we will be bringing the Defected experience to some of the world’s most iconic venues including London’s OVO Arena, Wembley.” – George Pritchard, Director of Events & Talent.
Emphasizing its profound connection with the music community, the theme for Defected’s 2024 New Year campaign is focused on the power of connection, with music serving as the ultimate catalyst. Drawing inspiration from the idea that any two people are connected through six or fewer intermediaries, Defected’s campaign will highlight the significance of human relationships, paying tribute to its global community of music enthusiasts who have been the driving force behind the label for the past 25 years. Each continent symbolizes a connection, bringing partygoers from all corners of the world together for a massive celebration of music and its unifying influence.
Marking a new chapter in its annual London tradition, which has previously included parties at venues like the Ministry of Sound and the celebrated Printworks, this New Year’s Eve and New Year’s Day will be hosted at one of the capital’s most iconic landmarks for the very first time. London’s OVO Arena, Wembley, which has hosted some of the world’s most prestigious touring artists and sporting events, will play host to back-to-back takeovers by both Defected and Glitterbox, delighting fans.
The New Year’s Eve spectacular in London will feature the enchanting beats of Defected favourites like Sam Divine, known for her unadulterated house sound and hidden gems, alongside hit-makers Low Steppa and Ferreck Dawn, label boss Prunk, and the emerging star Rio Tashan. Then, on January 1, 2024, the not-to-be-missed Glitterbox takeover will welcome party-starters such as Eats Everything, Groove Armada, John Morales, Melvo Baptiste, Natasha Diggs, The Duke, The Shapeshifters, and a vibrant crew of performers, complete with surprise confetti moments. The line-ups of house heavyweights for the remaining destinations in the six-continent takeover will be revealed in due course.
“What started as an idea from George Pritchard (Director of Events & Talent), becomes reality in a global festival of activity celebrating Defected’s 25th year across six continents. I would like to thank our DJs, producers, staff and community for all their support over the years. Thank you!”– Wez Saunders, CEO Defected.
Defected New Year 2024 provides a haven for music enthusiasts to unite, irrespective of their location. It marks another significant milestone for the label, which remains steadfast in its mission to push the boundaries of the dance music landscape. Expect nothing less than Defected’s renowned musical curation and stunning visuals, all set to the sounds of the industry’s most celebrated artists and freshest DJs, promising to create countless unforgettable clubbing moments across the globe.
Tickets for Defected and Glitterbox’s double-header at OVO Arena, Wembley are on sale now: defected.lnk.to/LondonNYE-NYD2023