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Deadmau5 Riled By Beamz Impostor

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Fans of the site might remember DT revealing that mouth breathing pseudo-rapper Flo Rida was launching a new piece of ‘music equipment’ he claimed was going to revolutionize music in the latest in a long line of attacks it seems the alleged plagiarist has made on the scene.

Not content with throwing diva style tantrums at festivals, murdering classic samples and ripping off video ideas it appeared Flo Rida’s latest assault on dance music was via technological means as he introduced the world to his concept of ‘Beamz By Flo’. Note the ‘Z’ at the end for urban edginess, Beamz By Flo is the latest piece of kit to feature a rappers name behind it and claims to be “the hottest music technology to hit the market”.  Well it appears we weren’t the only ones to take umbrage with the product that allows you to  ‘make music’ by moving your hands through laser beams pre-programmed with songs such as Taylor Swift’s We Are Never Ever Getting Back Together and Flo Rida’s own Whistle when outspoken Canadian producer Deadmau5 took to Twitter to vent regarding the device.

Deciding not to take the Mau5’s criticism and subsequent video of him destroying a copy of the product lying down Flo Rida and the team behind ‘Beamz’ have decided to respond by launching a new commercial featuring what appears to be Deadmau5 “performing” on Flo Rida’s new device followed by the tag line “So easy even a mouse could play it.” As expected Deadmau5 quickly took to social media to respond to the attack incredulously tweeting “get the fuck out of here” as he shared the advert before confirming that he had at no point given Beamz permission to use his likeness in the advertising campaign.

The post then quickly garnered the attention of fellow international artist Steve Angello who asked “Can they do that?” to which Deadmau5 replied “probably not.”

With the clear use of his likeness and several hints that he will be taking action over the advert it would appear that Flo Rida and co. will no doubt be finding themselves embroiled in a legal battle over the video with Deadmau5 looking to be compensated for the brand defaming his image with the producer himself concluding his set of tweets on the matter by declaring “tour money.” This looks like it could be one that is set to run and run…

Check out the Deadmau5 impersonating commercial below

Grahame Farmer

Grahame Farmer’s love affair with electronic music goes back to the mid-90s when he first began to venture into the UK’s beloved rave culture, finding himself interlaced with some of the country’s most seminal club spaces. A trip to dance music’s anointed holy ground of Ibiza in 1997 then cemented his sense of purpose and laid the foundations for what was to come over the next few decades of his marriage to the music industry.

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