With the launch of a tongue-in-cheek video which answers the question ‘can too much compression kill your music?’, Finnish tech start-up, CloudBounce, has vowed to end ‘the loudness wars’, where music producers over-compress their productions. In the video, Finnish DJ/Producer Darude takes his huge, global hit, ’Sandstorm’ and a set of Finland’s finest, Amphion monitors, to the workshop of Hydraulic Press Channel.
CloudBounce remastered ’Sandstorm’ to add their own compression, then with Darude and Hydraulic Press Channel take action to end ’the loudness wars’ once and for all, in spectacular style. In the video (which you can see below) Darude also gives his thoughts about over-compression and the effect it has on sound.
CloudBounce CEO, Anssi Uimonen comments, “While compression and limiting are important ingredients in making music, one shouldn’t overdo it as it ultimately doesn’t do good for your song. Having dynamic range brings the nuances out better – no need to slam the s**t out of it and make others’ ears bleed!”
CloudBounce users can also visit a special hydraulic press option here. This will let them drop their tracks onto the online mastering platform and experience the effect of having them crushed!