It seems the worlds of alcohol and music are forever destined to be entwined. First Carlsberg launch their ‘Where’s the party series?’, then Smirnoff hooked up with DJ Fresh for their amazing Mind Tunes project and now Becks in support of their new record label venture have invented a new way of listening to music that takes inspiration from Thomas Edison’s first forays into recording music.
Yes The 19th century collides with 21st century in this concept: Beck’s has developed a beer bottle that actually plays music. Inspired by Edison’s cylindrical phonograph it utilizes a custom built music player; a turntable like needle playing the grooves of an specially etched beer bottle to produce music. We love music, we love beer so for us the real question is Becks what took you so long?
With only two bottles yet crafted to play music and one player we don’t think that digital formats have anything to be too threatened by just yet but it is undeniably very cool. Check it out below.
The Beck’s Edison Bottle from Shine Limited on Vimeo.
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