Beatport has announced the addition of a new genre today, Afro House.
The online music retailer updated its site earlier today, allowing the new genre – which will represent the latest evolutions in the sound including organic instrumentation and African rhythms. The popularity of Afro House can be heard via South African house heroes including Black Coffee and Culoe De Song.
The Beatport Afro House page will feature regularly rotating content from the genre’s key players. This is set to include a monthly chart from the tastemakers behind Rise, content from some of the best labels releasing Afro House as part of their roster, including Innervisions, Tribe Records, and Keinemusik, and DJ charts from the likes of Jimpster, Zepherin Saint, Hyenah, and Pablo Fierro.
Beatport Chief Product Officer Terry Weerasinghe says: “As a Board Member of Bridges For Music, I’ve been lucky to witness first-hand South Africa’s incredible passion for house music. I haven’t seen a place in the world where house music is such a central element of everyday life. Visiting vineyard events, I was stunned to see entire families, from grandparents to small children, enjoying a braai (BBQ) and partying to great music – and they all knew the songs!”
Weerasinghe adds, “The Afro House sound is now stronger than ever on dancefloors around the world. We’ve focused this year on building the best possible store experience for DJs, which makes it the right time to add this thriving genre to Beatport. In order to do it right, we’ve collaborated closely with the labels and artists at the forefront of the movement. Our dedicated team will curate the best Afro House tracks every week, and spotlight the artists you need to know about.”