Ballantine’s True Music Series announces The Clubs Collection
Ballantine’s Scotch Whisky has announced the launch of The True Music Series Clubs Collection. Across 4 new limited edition bottles, they pay tribute to the spiritual home of true music, nightclubs.
Created in partnership with four of the world’s most pioneering clubs, the limited edition designs have been produced especially for Ballantine’s Finest bottles and tins, and take inspiration from and embody each club’s iconic sound, spirit and story.
The collection comprises:
- The world’s longest-running underground dance club, Sub Club in Glasgow with its iconic black and white dazzle ship door
- The Middle East’s one-of-a-kind neon pyramid club, The Gärten on Beirut’s waterfront
- Downtown Barcelona’s legendary techno and house nightclub housed in an old theatre with stunning circular lighting, Nitsa x Apolo
- The now-closed beacon for house and techno clubs, Output, which welcomed fans within its vast concrete walls in Brooklyn, New York
Also launched at The Ballantine’s House at ADE was a documentary feature (watch it above). ‘Communities behind the Dancefloor’ delves into the history and background of the four clubs. With never-before-seen footage and exclusive interviews, Ballantine’s explores what makes these clubs so unique while shining a light on the devout communities behind them. Shot on location in each respective city, the documentary features the owners, crews, promoters and DJs that make each venue much more than a dancefloor.
Head of Music at Ballantine’s, Tom Elton, said: “To tell the story of a club is to tell the story of a city and its community, and the four Limited Editions that make up The Clubs Collection each speak to what makes these ones so special. Ballantine’s has long been proud to help thriving music communities that are promoting inclusivity and redefining the scenes in which they’re based, and the True Music Series is another layer of that commitment. We’ve made many documentaries in the past but never specifically about clubs, so this is an exciting new frontier for our True Music platform that we are thrilled to share with the world.”
ind out more info here: http://www.ballantines.com/truemusicseries