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Axwell Slams Consumer Culture



It has already been a big year for Axwell and Axtone and with a recent Grammy nomination for his own remix of the Ivan Gough & Feenixpawl’s ‘In My Mind’ the label has gone from strength to strength, dropping commercially successful releases by artists such as Hard Rock Sofa, Dimitri VegasLike Mike and Thomas Gold, all of which have topped the Beatport charts.

So with a successful year behind him you think the former Swedish House Mafia member would be all smiles about the current state of the electronic music scene right? Well think again as Axwell has now likened modern appetites for dance music to eating at McDonalds saying “People consume [music] like McDonald’s a little bit, like download a song and throw it away the next day. That’s a bit like how music has become so we have to fight against it.”

With advancements in home studio equipment flooding the market with bedroom producers releasing output and producers being criticized for not playing ‘current music’ if anything in their set list has been out for longer than three months we think Axwell certainly has a point. Adding to his criticism of consumerist culture currently dominating the music industry Axwell goes on to complain about the sound of a lot of output sounding cheap and believes that this may be behind it many tracks increasingly throwaway nature adding : “I think the main problem with how the music is sounding cheap sometimes, is that it is cheap. People are downloading it for free. People don’t have time or the funds to go into a real studio for 12 months and produce and record instruments and everything. People don’t have the financials to do that, so instead they are just sitting there with their laptops in their bedrooms and just saying, ‘this is good enough, this is good enough, let’s get it out there.’”

Grahame Farmer

Grahame Farmer’s love affair with electronic music goes back to the mid-90s when he first began to venture into the UK’s beloved rave culture, finding himself interlaced with some of the country’s most seminal club spaces. A trip to dance music’s anointed holy ground of Ibiza in 1997 then cemented his sense of purpose and laid the foundations for what was to come over the next few decades of his marriage to the music industry.

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