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Amsterdam Dance Event completes ADE 2023 program


Amsterdam Dance Event (ADE) has concluded its Conference program for ADE 2023 with a range of recent additions. These include a creative keynote by Adam Beyer on the success of his label Drumcode and the art of A&R. A-Trak reflects on 15 years of Fool’s Gold Records and the creation of a trusted brand. Don Diablo delves into what makes human creativity unique in an AI-generated world, while Jayda G addresses how artists can and should inspire climate action. Dimitri Vegas sheds light on how to achieve global success on TikTok. Röyksopp provides details on their expansive Profound Mysteries project and will host a special ambient performance. Afrojack touches on his evolution from a breakout DJ to a label boss at WALL Recordings, and much more.

ADE Pro is the ultimate annual business gathering for the global electronic music industry, with over 80 new speakers joining the existing roster. This roster includes The Blessed Madonna, Claptone, HoneyLuv, DJ Minx, Max Cooper, Kittin, Tiffany Calver, special guest Grandmaster Flash, and more, rounding out the programming for professionals representing every part of the music industry.

📸 Enrique Meesters

ADE Pro is focusing extensively on Artificial Intelligence (AI). Given the recent surge in AI technology, a central question of 2023 revolves around mastering machine learning and AI’s imminent dominance in the music industry. Google Creative Lab’s Creative Director, Matthew Carey, and Hema Manickavasagam of Google DeepMind bring the tech giant’s experimental creative tools to ADE Pro for a profound discussion and demonstration on how AI will transform human imagination. Don Diablo hosts a masterclass on creativity and what makes you unique in an AI-generated world.

Moreover, Sports Entertainment Group (SEG)’s founder, Kees Vos, shares the company’s extensive knowledge of the sports world to envision how AI will be used to scout the next superstars. AI expert Dr. Martin Clancy and industry veteran Mariana Carr dive into the use of technology in live events and booking. Spinnin’ Records founder, Eelko van Kooten, and YouTube star Kwebbelkop discuss the next chapter in the creator economy.

The new ADE Startups program aims to showcase the future even further. ADE launches a new startup conference called ADE Startups, which brings together a broad range of music and tech professionals. The program also introduces The Chorus, a close-knit community empowering the next generation of innovators. Out of 500 Music Startups, 8 global innovators have been selected by ADE‘s team of music investors to participate in the community throughout the year. These 8 startups will present their innovative ideas live on stage, providing a true glimpse into the future.

ADE Green, a key part of the ADE program, continues to play a vital role in promoting environmental consciousness, setting the sustainability and social change agenda for events and festivals, and driving new initiatives in the electronic music industry. Artists and organizations including Jayda G, Laidback Luke, Juba, Eli Goldstein, A Greener Future, Julie’s Bicycle, Climate Cleanup Foundation, Mysteryland, and MIT join the program to cover topics such as circular and climate-neutral events, renewable energy, CO2 compensation, social safety in clubs and festivals, mental health, and more.

The ADE Pro Pass grants access to the full conference program, alongside networking events, the ADE Festival program and more. Tickets for ADE 2023 are available through ADE’s website

We will be hosting a party on Saturday 21st October at Vic’s Bar, Park Plaza Victoria Amsterdam from 7pm til 1am! It’s free entry so come along and shake a leg and help us celebrate 15 years of Data Transmission!!


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