Swedish techno icon Adam Beyer released his first record in 1994, which means that this year he’s celebrating 20 years as one of the scene’s strongest, and most enduring titans. Not that he’s devoted any time to self-congratulatory fanfare, though: he’s been way too busy ripping up clubs and festivals around the world, as well as A&Ring for his Drumcode Records imprint and its various sub-labels, which are now as strong as ever in 2014.
Listeners to his hugely successful Drumcode Radio show will be full aware of the exhaustive, and comprehensive array of gigs he’s been playing across the world; everywhere from Amnesia in Milan, the famed Output in New York City, Ultra Europe in Croatia, over to returns to his regular strongholds at Fabric London and Panorama Bar.
Listeners to those sets will also be aware of the truly impressive versatility that’s developed in recent years; while many might still remember him for the uncompromising hard techno from which he built his name throughout the 90s, nowadays he’s equally adept at taking things deep, or even settling into a polished tech house groove if the occasion so calls for it.
“Versatility is something that I’m trying to show now,” Beyer told Data Transmission in a recent interview . “And I think that’s one of my strengths; I just like playing different music. I like to play parties in Mykonos where the crowd is nearly progressive, very deep. You can play at 122BPM and it’s still quite banging. And then you play somewhere in Germany on the weekend where it’s all Berghain style toughness. And I also like to go from tough to deep when I’m playing the longer sets”.
For a great example of Beyer giving this versatility a proper workout, look no further than his latest remix of Tiga and Audion’s all conquering dance floor hit ‘Let’s Go Dancing’ as he remoulds the track in his over inimitable image which is set for release via Turbo Recordings this March. His new rework of one of 2013’s biggest tracks follows on from the announcement of the launch of Drumcode’s official new online merchandise store.
Fans of the label will now have the opportunity to show their support with an exclusive new range of branded merchandise, including t-shirts, flags and USB sticks amongst other items with Drumcode clothing for men and women also available in a variety of sizes.
With the store is open now at http://store.drumcode.se/ and the remix set to drop next month it appears that as ever busy times lay ahead for the popular Swede.
Check out his remix of ‘Let’s Go Dancing’ below: