One of Amsterdam’s most reliable party starters TECH IT DEEP is right on the money with a booming end-of-year club anthem ‘Aisha’.
TECH IT DEEP pays homage to the 90s classic ‘Aicha’ by Algerian artist Khaled and the 2003 hit remake by Danish hip-hop group Outlandish, giving it a modern makeover. ‘Aisha’ is the sound of a confident and exciting producer at the peak of his powers.
It is seductive and banging in equal measure, a pulsating tech house groove for long, late nights.
TECH IT DEEP says: “This track is a follow up from the monster hit ‘Maria’ I put out last year, ‘Aisha’, is her sister and is inspired by the 90s Algerian-French original and the amazing Outlandish version. I spiced it up and made it specifically for the dance-floors, hope you enjoy it.”
Essam Jansen’s (TECH IT DEEP) previous single ‘Maria Maria’ garnered over 42 million streams on Spotify and over 1.5 million views on YouTube, spawning remixes by Diplo and Tsuki, including heavy rotation on Danny Howard (BBC Radio 1), Pete Tong and Radio 1’s Dance Anthems.
Born and raised in a musical family in Amsterdam, Essam stepped into the music industry as the youngest promoter in the Dutch music industry and built an empire of festival and club concepts such as Don’t Let Daddy Know, TIKTAK, Kingsland under his renowned company EA Events.
Having peaked in his career as a promoter and wanting to expand more on his musical journey and talent as an artist, Essam decided to focus solely on his artist career in the summer of 2022.
“The past few years have taught me to live life to its fullest potential, and my love for music lead me to the decision to step away from promoting, and dive into the depth of my musical career. Being an artist is what makes me feel most alive, and closest to Source. Afterall, music is as old as time, and so connected to love and light, that’s what I want to focus on. The rest is just periphery in this industry”.
Essam, the person behind TECH IT DEEP knows that music knows no boundaries, no genres, no rules, really. Good music is simply good music. “I have tiptoed around upper ground and underground music and I love both and everything in between. Why do we have to play by the rules?” He knows all too well that playing by someone else’s rules has never led anyone to creative greatness or freedom. Boundaries exist to be pushed. And that is exactly what he is doing with the launch of his pseudonym act TECH IT DEEP. Having been an established tastemaker in the industry for years, he now wants to explore the opposite ends of the sonic spectrum. When it comes about his style, we can admit that it’s unique, mixing convincing rhythms along with beats infused with hip-hop and soul samples.