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Brand (US) debuts on Analog Animals with ‘B!TCH’


Already a player in Philadelphia’s house scene, Brand (US) is poised to make a splash with his new track ‘B!TCH’ which dropped on 14th May on Analog Animals. The hypnotic, rolling tech-house anthem is primed for both the warehouse and the main stage. Its booming bassline and unapologetic vocals are sure to make anyone’s parents angry.

The lyrics lament the lack of “hoedowns” and parties, a relatable feeling after 2020. Like so many artists, Brand (US) was inspired to make the most of the pandemic lockdown by focusing on his production chops. He says:

“I spent a lot of time honing my sound design, particularly when it comes to bass sounds. I’ve always been a fan of artists who can bring totally new sounds to the table.”

As cities in the United States gradually reopen, he looks forward to bringing his regional sound to a bigger audience.

“I think Philadelphia is one of the most underappreciated cities for music, especially dance music. Our city has a deep-rooted underground scene and Philly artists were extremely influential during the birth of house music. A career goal of mine is to contribute to the wonderful culture others have built here.”

Brand (US) is a partner of Rock The House, a Philly-based house music collective that began to make waves just before the pandemic. He and founder Keystone will be sponsoring an array of COVID-safe events throughout 2021.

“I think Keystone’s approach with Rock The House was to push forward talented artists of all kinds. I’m extremely grateful for the collective and the community that has been built around it over the past two years.” 

With catchy melodic elements and an acid flavour, ‘B!TCH’ is an irresistible summertime track and a song to look out for. Expect more big releases from Brand (US) and Analog Animals as the year progresses!

We premiere Brand (US) ‘B!TCH’, check it out below and grab it from here

Grahame Farmer

Grahame Farmer’s love affair with electronic music goes back to the mid-90s when he first began to venture into the UK’s beloved rave culture, finding himself interlaced with some of the country’s most seminal club spaces. A trip to dance music’s anointed holy ground of Ibiza in 1997 then cemented his sense of purpose and laid the foundations for what was to come over the next few decades of his marriage to the music industry.

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