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Why Mobile Web Use Is So Popular



It’s official. The proportion of internet usage via mobile devices is now greater than desktops, laptops or any other kind of internet-enabled device, combined. 51% of people today use their smartphones or tablets to browse the net whilst on the go, this being in stark comparison to the situation in 2008, when a mere 12% of users surfed online. Yes, some 91% of internet users still find themselves drawn back to their laptops and PCs, but a massive 80% also have a smartphone, showing the inherent popularity of these utterly mobile devices.

But why have we collectively latched on so fiercely to mobile devices in such a short space of time? Perhaps the most important reason is simply that they are an extension of our already well-developed relationships with all things computational. Mobile devices are PCs made perfect. You don’t have to sit at a desk for hours on end to use them; they are, in many cases, just as fast or indeed quicker and more powerful than many contemporary laptops and desktops; and finally they allow for a huge new variety of uses for computing technology.

New uses? The answer is the app. There are now apps for stargazers, designers, artists, photographers and sports fans, and indeed there are so many apps available today that there are hosts of sites that exist simply to compare applications. Take Bookies.com. Here sports fans can, alongside checking out the news in the sports world, compare betting and gaming apps from hundreds of providers, cherry-picking the ones that stand out most. All of these apps and sites are now optimised for every smartphone and tablet out there (as well as for PCs), a trend that has made our entire global approach to tech far more streamlined, standardised and ubiquitous This sort of online activity we see and enjoy today would never have taken off if it weren’t for quick, easy, and ever-available mobile devices.

Having an extremely powerful computer in your pocket is, indeed, revolutionary in its concept, and at times reminiscent of science fiction. With the massive spread of mobile internet worldwide, individuals can always be within seconds of contact with their loved ones and business contacts, facilitating, in tandem, and the upholding of our most dear relationships and the global growth in trade. It’s not easy to imagine a time in the very near future when the vast majority of our personal and professional lives are assisted by mobile, not stationary, technology.

What do you think of mobile devices and web use though? Do you prefer the draw of a console-like PC, or do you enjoy the free-wheeling nature of the mobile device? Let us know your thoughts in the comments section.

Grahame Farmer

Grahame Farmer’s love affair with electronic music goes back to the mid-90s when he first began to venture into the UK’s beloved rave culture, finding himself interlaced with some of the country’s most seminal club spaces. A trip to dance music’s anointed holy ground of Ibiza in 1997 then cemented his sense of purpose and laid the foundations for what was to come over the next few decades of his marriage to the music industry.

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