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Snowbombing announces launch of Snowbombing Canada and reveals 2017 dates

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Snowbombing – the world’s No.1 music festival on snow – today unveils the dates for 2017 including a trip across the Atlantic with the launch of Coors Light Snowbombing Canada!

Now in it’s 18th year & taking place from 3-8 April in the ‘party capital of the Alps’, Mayrhofen, Austria, Snowbombing has redefined wintersports holidays and shown what the ultimate alpine music festival looks and sounds like, winning a multitude of awards along the way. Tickets for Europe’s largest, longest established and most unique snow and music festival go ON SALE on Thursday 4th August at 6pm!

2017 also marks the launch of Coors Light Snowbombing Canada, the first ever edition of Snowbombing outside of Europe! Taking place at Sun Peaks Resort in British Columbia, the debut edition of Coors Light Snowbombing Canada will showcase exactly why Snowbombing has been the no. 1 choice for snow-loving music enthusiasts across Europe for almost two decades. Block out your diary from 6-10 April 2017 for what is set to be an unmissable adventure!

“20 years ago when we started Snowbombing it was a very distant dream to one day do it in North America. Now, with the help of an iconic brand like Coors Light, that dream is to become a reality and we are so proud and excited to be able to launch Snowbombing, Canada in the superbly stunning Sun Peaks resort” says Gareth Cooper CEO of Broadwick Live. “Not only is this one of the best ski locations in Canada, but strangely it looks just like our Austrian home, Mayrhofen! We cannot wait to come and share our unique style of après ski and passion for music with the people of Canada.”

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Grahame Farmer

Grahame Farmer’s love affair with electronic music goes back to the mid-90s when he first began to venture into the UK’s beloved rave culture, finding himself interlaced with some of the country’s most seminal club spaces. A trip to dance music’s anointed holy ground of Ibiza in 1997 then cemented his sense of purpose and laid the foundations for what was to come over the next few decades of his marriage to the music industry.

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