YouTube finally strikes deal with GEMA
If you live in Germany and want to watch certain YouTube content since April 2009, you will have likely come face to face with this (below) in the past. As German collection society GEMA have blocked the content which is on their repertoire.
The pair have have finally reached a licensing agreement and the deal means that scores of previously unlicensed – and therefore previously unavailable – music videos will now be playable in the region, for the first time in seven years.
YouTube’s Head of International Music Partnerships, Christophe Muller said: “We’re committed to ensuring that writers, composers and publishers continue to be paid fairly, and that our users are able to enjoy their favourite songs and discover new music on the platform. We are extremely pleased to have reached an agreement with GEMA to help their members earn revenue and to enable new musical talents to emerge. YouTube has evolved into an important source of promotion and revenue for musicians and we are pleased that GEMA members will benefit from their creative work on YouTube.”
Commercial details of the new deal were not disclosed.