AVG Brings the Heat with ‘It’s Time’ on Non Merci Music

AVG lands on Fiona Kraft’s Non Merci Music on 7th August with ‘It’s Time’, a slow-burning house cut built for open-air floors and late summer sessions.

The Italian-born, London-based producer has already appeared on Defected, Connected, Nervous Records and Pete Tong’s Places & Spaces, while working alongside Kitty Amor, Vanco and Parisi.

AVG’s ‘It’s Time’ rolls in with sun-soaked melodies, lush strings and tropical percussion before soaring vocals and brass push it towards a chunky house drop. The bassline keeps it grounded, giving the record enough weight for rooftops, festivals and packed basements alike.

We’re premiering it today on Data Transmission. Listen below and grab it when it lands on Non Merci Music.

Grab it on Beatport.